Saturday, December 30, 2017

LEGO Architecture - LEGO® House

My last video for 2017.

Even though this is officially part of the LEGO Architecture line, the set is sold exclusively by surrounding stores in Billund, Denmark starting in 2017 commemorating the opening of the LEGO House in September.

Construction started in 2014. The building officially opened in September 28th, 2017. The building functions as part public art piece, tourist attraction, LEGO store, cafe, and with roughly 20,000 square feet set aside for open space.

21037 - LEGO Architecture - LEGO® House

From the very beginning, the ambition with LEGO® House was to create a unique and inspiring, hands-on and minds-on experience, where LEGO fans of all ages could learn all
about the company and the endless play possibilities offered by LEGO bricks.

It was quickly agreed that the right location would be in the center of Billund. This is where the LEGO story started almost 90 years ago and the town still serves as the global
headquarters of the LEGO Group. Then came the task of finding a partner who could design a distinctive building that would become an integral part of the LEGO House experience.

The idea for the LEGO® House was to create “a cloud of interlocking LEGO bricks... a literal manifestation of the infinite possibilities of the LEGO brick.” 21 white bricks would be stacked on top of each other and be crowned by the Keystone, which would be inspired by the classic eight-knob LEGO brick.

These huge bricks will not only form internal spaces for LEGO House activities, but also create a covered public square and a series of interconnected terraces and playgrounds for people to investigate and enjoy. In this way, the LEGO House will be enjoyed both by fans who came to experience the LEGO story and by local citizens and visitors to the town of Billund.



I'm done.

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